Breaking into a dog-eat-world business landscape can be tricky for start-ups, which is why most of the marketing efforts focus on building brand awareness and attracting new customers. After all, the audience will always be the heart that keeps companies alive, so it makes sense to generate the right attention to your business.
Speaking of catching attention, one of the most exciting ways to spark people’s interest is to invest in promotional products. Whether it’s a free pen, mugs, note pads, t-shirts, bookmarks, stickers, flash drive, and other items that you can slap your logo on, it’s a fool-proof method that can do wonders for your lead acquisition.
People love free stuff – or swag, as you would call it in 2020. With that in mind, here are reasons why giving away promotional products are worth every penny for small businesses and start-ups alike:
Benefit #1: Promotional Products are Affordable Yet Pay Ten-Fold in Brand Awareness
It’s easy to think that investing in promotional items can take away from your pocketbook, but there are various quality manufacturers that sell products for mass distribution with a bang-for-the-buck price.
Even when the costs are low, the impact on your marketing funnel is significant as it can call attention to your brand more than other traditional, more expensive forms of advertising like newspaper, TV, and magazine marketing. Not to mention, consumers tend to pass on free items to other people, which can effectively reduce the cost per impression.
Benefit #2: Promotional Products Promote Brand Recognition Better than Business Cards
While business cards are a passive way to maintain your brand recognition, giving away promotional products can be a competitive advantage that can catapult you ahead of the game. Unlike business cards, promotional items are everyday things that can be helpful to your target market in more ways than one.
This increases the likelihood of them using your product, which should gradually build your brand recognition over time. With a promotional item, you have higher chances of leaving a positive and long-lasting impression.
Benefit #3: Promotional Products Can Boost Your Leads and Sales
Seeing as promotional products can boost brand awareness and recognition, it’s no surprise that can lead to better sales for your bottom line in the long run. With 89 percent of consumers remembering the brand of a company after receiving a promotional item in the last two years, you have a large window of opportunity to turn the attention into referral, to leads, and finally to a sales conversion with a persuasive call-to-action.
The Bottom Line: Dazzling New Customers and Building Your Brand Using Promotional Products
The digital landscape is rife with start-ups and leading enterprises alike, so you need a strong marketing campaign to cut through the noise and stand out from the competition. Giving away promotional items is a classic strategy that remains just as effective in 2020, making it one of the best and most reliable ways to boost your brand image in more ways than ever.