4 Fundamental Digital Marketing Strategies You Must Know

There’s no denying the fact that more and more people are using the Internet daily now. As of July 2020, there are almost 4.57 billion active internet users—which is around 59% of the global population.  

This insight is an actionable piece of information for all businesses regardless of their size and industry. To expand their customer base and continuously grow their operations, they must get their brand online and create a digital marketing strategy. 

Of course, this is easier said than done. Once you start working on your company’s online presence, you will know that the competition in digital platforms is even tougher. In this fast-paced world, with millions of other brands and even personalities competing for the same audience’s attention. 

To help you stand out and get ahead of your competition, here are some smart tips that you must follow: 

1. Know Who Your Target Market Is 

This is the first thing that you must do before you put together a strategy. You have to clearly describe who your customers are. Along with this, you also need to understand what their problems and needs are and what they’re interested in. Lastly, you must study how your product helps them address these needs and satisfy them. 

2. Determine the Right Social Media Channels 

Now that you’ve identified who you want to reach, you should identify what platforms they use the most. This will help you pick the right channels for your social media marketing efforts. 

You should also identify those platforms that benefit your brand in general. If you need to expand your professional network or build your brand, for example, LinkedIn or Facebook are the two channels worth exploring. 

You don’t have to be on all available channels at first, especially if you have a small team to supervise this. Start with what is most relevant for your business and scale accordingly. 

3. Work on Your Website 

While social media channels may support you in terms of brand awareness and customer engagement, they are not enough to increase your leads and boost your sales. 

You also need a website—something that will represent your business in the digital space. It is what prospective customers and even potential investors visit to learn more information about your company. 

Considering this, it’s not enough that you have one. You must make sure that it is polished and regularly updated. A website that is poorly made and non-responsive can easily put off prospects. What’s worse is that this not only pushes them away from you but also towards your competitors. 

Ensure that your site is neat, up-to-date, and mobile-responsive. Doing so will help you attract prospects and keep existing customers coming back to you. 

4. Create a Cohesive Digital Marketing Strategy 

Your website and social media channels may work well on their own, but you’ll be able to experience significantly bigger growth if you make them work together. 

This is where the importance of having a cohesive digital marketing strategy enters the picture. In making all your digital channels work together, you give your target market a consistent experience wherever they are. This helps promote brand recognition and recall. 

When you’ve become that familiar face to your market, they’ll naturally come to trust your brand over your competitors. 


The competition out there is tough, but there’s a way for you to make your mark and stand out from the crowd. The first step you must take is to acknowledge the fact that if you’re not online, you’re losing a lot of opportunities to grow and expand your customer base. Follow the tips mentioned above and make sure to execute your digital marketing strategy. With these, you’ll certainly propel your business to the next level. 

When it comes to digital marketing, partner with our experts at Akby! We’re a full-service marketing agency covering social media marketing, content creation, SEO, graphic design, paid advertising, and more. Get in touch with us and discover how we can get your project done in world-class fashion.  

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