According to digital marketing experts, one of the most lucrative marketing methods is pay-per-click advertising (also known as PPC ads or paid ads). PPC advertising is when platforms allow you to advertise on their website. As the name suggests, this form of advertising only costs money if users click on the link. Even if they do not click the ad, they are still exposed to the user at no extra charge.
You might be wondering why you need PPC ads. To that end, we have compiled this list of the benefits of using paid ads in your digital marketing campaigns.
1. It’s proven to be successful
Statistics have shown that businesses make an average return of $2 for every dollar they spend on paid ads. Paid ads also have a greater chance of inciting a conversion from a user—at over 50 percent more. It might seem intimidating and costly, but the right strategies and knowledge can make PPC ads profitable for your eCommerce business.
2. It’s fast
Most ads are fairly straightforward. More often than not, paid ads are designed with well-written copy and a call to action right there in the link. Not only that, but any person searching for related keywords will end up seeing your ad. On Google, your ad would appear as one of the top results, directly connecting you to those whose needs you can satisfy.
It is also fast in that it is not time-consuming to get ready for. All you need is that ad, making it a quick way to boost your marketing in the short term. It also takes very little time to maintain.
3. Its data is highly measurable
One of the most important aspects of modern marketing is data. Data has made it possible for businesses to gauge the success of their endeavors accurately and concisely. Using the data, you can tweak and adjust your paid ad strategies in real-time for better results. This can end up with you paying less and making more money.
4. It can work in tandem with other marketing strategies
When thinking about digital marketing strategies, it is important to have plans for both the short and long term. The beautiful thing about paid ads is that it boosts the effectiveness of plans on all those fronts. SEO, for example, is a long term strategy that requires patience.
Paid ads can actually shorten your wait time since users would be drawn into your website anyway. This increases their chances of perceiving your content and offerings as relevant, helping you rank higher on Google and other search engines.
It doesn’t stop there. Your robust video marketing, your social media following, and so on could all be boosted by the paid ads.
When it comes to eCommerce, it is important to use every competitive advantage you can get, since the online marketplace is getting increasingly competitive. Paid ads are one of these advantages. With the right strategies in place, you could boost your entire marketing campaign and your profits.
If you’re looking for a digital marketing agency to help you with paid ads, send us a message at Akby. We have what it takes to help your brand soar to greater heights.