There are so many ways you can go about marketing. However, in today’s age, most marketing efforts for businesses are focused online. It means that other forms of physical marketing take a backseat.
We believe, however, that traditional marketing methods are still extremely effective even now. That is because the audience today is constantly bombarded with digital marketing ads, so they have desensitized to them all. In other words, digital marketing has grown old for some people, so many of them long for a marketing material that they can hold in their hands.
Here are some reasons you should still use print marketing:
1. People want print marketing
While many people believe that the digital age will kill off all prints and the like, physical media has still managed to last through it all. Some people still prefer something tangible. For instance, if they were given a chance to read a digital article versus a print one, they will choose the latter.
Of course, the digital variant is still popular, but it has not killed its physical counterpart.
2. Ads become more tactile
If there is one thing digital prints cannot do, that is to give the readers a sense of touch. That means the feeling of tactility can enhance the entire marketing material they are experiencing. For instance, when you are there looking at cologne ads, physical content can include a sample of the product, allowing the user to smell it. While this might sound like a little far fetched, it is quite sensible and feasible.
3. Evokes more emotion
Digital ads might grab someone’s attention much quicker than any other method of marketing. However, if it does not evoke any feelings, the ad effectively has no meaning.
When you connect with the reader’s emotions, you would make an impact on your marketing efforts. That is what physical marketing materials can do because people tend to “feel” more with tangible media, like print ads.
4. Reaches a new audience
When you focus on digital marketing, the only audience you get to work with is those that surf online. What about the ones that barely ever visit the internet? What happens when someone switches off their computers or phone and goes along with their activities? Well, you can reach those people with print ads.
For instance, banners, posters, and the like all serve as great print ads. Pair these with strategic placements, such as parks and storefronts, and people can catch a glimpse of your ads when they put their phone away while walking down the street.
With all the reasons above, you should still invest in print marketing. While you embark on digital marketing efforts, you should still put time and money into creating a great print marketing strategy. After all, when you diversify your marketing strategy, you can reach a greater audience, and you can increase your bottom line, too!
Are you looking for a commercial printer in Kansas to help with your print ad efforts? Akby provides you with the commercial printing service that you need! Work with us today!