4 Tips for Using Keywords to Build Your YouTube Channel – Our Guide

Scrolling through YouTube will let you find many content creators that have millions of followers. You may start to wonder how their channel got to be so successful. This type of success is not easy to achieve, and it definitely cannot happen overnight. So how does a YouTuber who makes those quirky, witty videos gain such a wide following?

The key is in keyword optimization. Successful YouTubers know how to use keywords to make their content appear in the first pages of search results and attract more views. In other words, knowing which keywords to use and how to integrate them into your content is the first step to achieving YouTube fame. 

Tips for Using Keywords to Successfully Build Your YouTube Channel

To make sure your content appears on search engine results pages or SERPs, you have to make sure that your target audience is able to find the videos you make. Using the right keywords is the first step in making sure you come out on the top of SERPs.

1 – Know Which Keywords Work

To be visible to your target audience, you have to know which keywords are trending. It will not be effective to just put any string of words together, put them in your content, and expect your videos to outrank others. You have to put in time and effort to conduct keyword research to know which keywords will work best to reach a certain audience.

Using a mix of generic and long-tail keywords will be the key to your success. If you are new to search engine optimization, hiring an SEO specialist will be the solution to your problem.

2 – Use Google Trends

Google Trends is a free tool that can be extremely helpful as you try and find out how popular keywords are. Check your list of keywords and cross out the ones that do not appear on Google Trends. Concentrate on the ones that will be more likely to pay off for your channel.

3 – Optimize Your Titles

Titles are often neglected when it comes to keyword optimization. Many content creators do not realize how important it is to optimize your titles along with the rest of your content. The two things to remember are that you should always add your chosen keywords to your title, but make it appealing to people so that it will come out in search results.

4 – Know What Clickbait Is, and Avoid it!

This may not be related to keywords, but it is important to note. As you create content, it is important to be honest. Do not create content that is considered to be clickbait. The meaning of this word is somewhat self-explanatory. Clickbait content has a misleading title that entices people to click on it, but when they watch the video, it is clear that the title was a lie. For you to grow your following, you have to create honest content that will satisfy your audience’s curiosity and interest.


Building your YouTube fame may be tedious, but if you play your cards right, you will be able to reap the rewards of your hard work. Serious money can be made on YouTube if the number of your followers climbs high. 

Gaining followers on YouTube starts with quality keyword research and effective keyword usage. After all, you can make the best videos on YouTube, but it will not matter if nobody is able to find them.

Akby is a full-service digital marketing firm. We offer different services to our clients that help boost their online presence. If you need help with content creation and SEO, contact us!

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