When talking about digital marketing, many people will instantly mention ‘SEO.’ There has been much talk about the use of Search Engine Optimization (SEO) in recent times. Every marketer seems to be talking about ranking their websites higher in the Search Engine Results Pages (SERPs) environment by using SEO. Although the idea of writing valuable content, optimizing your web pages, and building links can be pretty daunting at first, it will surely make a significant difference on your website.
In other words, SEO is meant to increase the online visibility of your website in the organic results of a search engine. However, there’s more to what SEO can do for your website and your business in general. Here are five valuable reasons to utilize SEO in your marketing strategy for your website.
For an increase in website traffic
SEO primarily drives traffic to your website through the organic search. Organic search is the Google search results that do not originate from paid ads. Your goal is to have your site rank high and get organically searched so that prospective customers end up landing on your webpage. Because of this, SEO is a major source of organic search traffic.
For a better user experience
SEO doesn’t only increase website traffic, but it also enhances the user experience because it optimizes your website. This means executing web designs that are both visually appealing and highly functional. While implementing effective web designs for SEO purposes, you please the search engine algorithms that crawl your content and index your site, and you please your visitors by offering excellent user experience.
For website credibility
SEO builds your website credibility as a result of ranking higher in the search results pages. When your website appears as the top ranking website on the first page of the search results, this gives online users the impression that your website performs well and has good business to offer. If ever your site ranks lower on the second or third page, many users will think that you are fairly new as a business or that you may have low financial status.
For an increase in conversions
Because SEO increases website traffic, it can further translate into an increase in conversions. When people look for information that’s relevant to what your business offers, they can easily and quickly find your website. The more users scroll and navigate your pages, the more chances of them converting to loyal customers. You can further do this by using call-to-actions (CTAs) buttons, such as getting them to subscribe to the newsletter, buy your product, or set an appointment.
For local sales increase
SEO also helps local businesses strive to gain and earn local sales. By using local SEO, you can optimize your website locally and cater to the audience in your locality who are looking for information, products, or services that your business can possibly offer. Know that most customers prefer to search for local businesses online to find out details about their location, directions, and other vital information. This is why you must make sure that your site is locally optimized so that they can easily find you.
Know that most marketers have SEO on top of their list as a marketing strategy. As outlined above, SEO has the capability to increase your website traffic, create a better user experience, and boost website credibility, as well as increase conversions, and even local sales.
Apart from these, there are many other good reasons to employ SEO. It is quantifiable where performance can be measured, makes your ads more effective, requires less constant engagement, aligns with the online activities of users, and has many benefits that can outweigh its overall costs.
If you are looking for a web development agency to employ SEO strategies on your website, get in touch with us today to see how we can help.