Akby Think Tank

3 Effective Tips and Tricks for Email Marketing

Emails are still relevant! Email marketing remains a reliable way to connect with customers and gain traction with potential leads in today’s digital landscape. With

Email Marketing: Still a Powerful Tool for Converting Customers

When the very first email was sent in 1971, it’s unlikely that Ray Tomlinson, the man who sent it, imagined that email would, later on,

Is Your Email Marketing Campaign Flopping? Here’s Why

At the rate that the world is growing even more digitally dependent, to say that email marketing is more valuable than ever would be a

Why Content Is Crucial to Your Digital Marketing Strategy

Having a strong digital marketing strategy doesn’t JUST happen—it involves a lot of work and a lot of content. Many business owners find it challenging

Understanding the Correlation Between a Website’s UX and SEO

One of the most important things to consider when you want to achieve business growth and success is a website. It’s what people on the

3 Important Tips to Effectively Market to Female Consumers

Considering that women likely make up a significant percentage of your customer base, you might want to understand how you can effectively market your products

5 Tips to Maximize Your Company’s LinkedIn Presence

In recent years, LinkedIn has become the social network of choice for people who want to connect with other professionals. There are more than 30

5 Tips to Help Improve Your Email Marketing Techniques

Email marketing may not seem like it has a place in 2021, but many businesses maintain an active email marketing campaign. In fact, people send

3 Paid Advertising Methods to Boost Brand Awareness

When it comes to marketing, brand awareness is one of the key factors any company must capitalize on. This ensures that potential customers don’t just

A Simple Guide to Managing Custom Printing Projects

If you run a start-up business, it’s essential to develop various ways to promote your company, especially during its opening day. You can prepare to

4 Mistakes to Avoid to Create Quality Graphic Design Pieces

While we can all appreciate excellent graphics and designs that businesses pump out to attract their audiences, not many understand how much work goes into

man in red crew neck t-shirt standing beside white wall

4 Great Advantages of Using Branded Merchandise – What to Know

The business environment has become more competitive than ever before. Furthermore, the average attention span of consumers has been significantly reduced. Considering these insights, you

3 Reasons Branding Is Crucial for Startups – What to Know

In today’s society, a business can only gain traction through well-placed marketing strategies. Although product advertisement will always be present, a certain focus has been

How Graphic Design Shapes The Impact Of Your Business

It’s easy to think of graphic design as little more than the aesthetic element of a business’s branding, website, or marketing. So long as it

Email Marketing: Still a Powerful Tool for Converting Customers

When the very first email was sent in 1971, it’s unlikely that Ray Tomlinson, the man who sent it, imagined that email would, later on,

Is Your Email Marketing Campaign Flopping? Here’s Why

At the rate that the world is growing even more digitally dependent, to say that email marketing is more valuable than ever would be a

5 Tips to Maximize Your Company’s LinkedIn Presence

In recent years, LinkedIn has become the social network of choice for people who want to connect with other professionals. There are more than 30

5 Tips to Help Improve Your Email Marketing Techniques

Email marketing may not seem like it has a place in 2021, but many businesses maintain an active email marketing campaign. In fact, people send

5 Tips for Generating Leads For Your Business Through Email Marketing

Although many people assume that email marketing is obsolete and no longer works, the reality couldn’t be any more different. Email marketing has successfully generated

The Differences Between Demand and Lead Generation

Digital marketing is such a broad topic that it makes it difficult for people with no in-depth background knowledge to learn about its various topics

Lead Generation 101: Your Top 3 Questions Answered

Lead generation is arguably the most important aspect of digital marketing. Without a steady influx of leads that you can potentially convert into paying customers,

Lead Generation Tactics to Avoid at All Costs – Our Guide

Converting your website traffic into sales-qualified leads is not as easy as you think. In 2020, businesses are having to cut through tough competitors who

5 Lead Generation Marketing Trends to Watch in 2020 – What to Know

Lead generation is the first step in the sales funnel, which makes it vital to the success of businesses. There are several lead generation options,

Key Stats You Should Track for Your Website Visits

If you’re at that point where you’ve managed to setup your professional website and you’re following some of our previous advice to track visitors, it’s

Does E-mail Marketing Still Work?

E-mail marketing has been one of the pioneers of the online digital marketing world. Even in its’ earliest days, way before social media and online

3 Paid Advertising Methods to Boost Brand Awareness

When it comes to marketing, brand awareness is one of the key factors any company must capitalize on. This ensures that potential customers don’t just

How to Successfully Run a Paid Advertising Campaign – Our Guide

Paid ads are something that every company wants to do right because it involves shelling out money to run them. Fortunately, advertising is more comfortable

4 Important Benefits of PPC Ads You Can’t Ignore – What to Know

According to digital marketing experts, one of the most lucrative marketing methods is pay-per-click advertising (also known as PPC ads or paid ads). PPC advertising

Which Social Media Ad Platform Is The Best for Your Business

Small business owners may find it difficult to direct their digital marketing efforts. Today, there are so many social media platforms, with billions of users,

2 Beginner’s Tips to Getting Better Returns With Google Ads – Our Guide

Running Google Ads campaigns is an investment that can make your businesses a lot of money. If managed carefully, paid advertising can bring more customers

person holding smartphone using facebook account

Why Advertise on Facebook? – What to Know

Facebook currently has 1.62 billion active daily users worldwide, and Facebook stories have 300 million active users per day. Each spends an average of one

Paid Search Advertising Tips for Startups With a Limited Budget – What to Know

If you’re a startup, your goal is to get your name out there and create buzz around your product or service so that you can

Why It’s Worth Investing In Your Advertising

Cost effective is important when it comes to deciding your marketing budget. You want to make sure you get a good deal, but only ever

A Simple Guide to Managing Custom Printing Projects

If you run a start-up business, it’s essential to develop various ways to promote your company, especially during its opening day. You can prepare to

4 Reasons You Should Invest in Print Marketing

There are so many ways you can go about marketing. However, in today’s age, most marketing efforts for businesses are focused online. It means that

Tips for Preparing Your Files for Commercial Printing – What to Know

Commercial printing is so much different from printing files at home. When you use your personal printer or go to a place like Staples or

Offline/Print Marketing Collaterals – Brochures & Flyers

While most businesses have increased the attention they give to digital marketing and budgets have shifted to this direction so much so that companies spend

Understanding the Correlation Between a Website’s UX and SEO

One of the most important things to consider when you want to achieve business growth and success is a website. It’s what people on the

UX and UI: How They Are Different and Why They Are Important

There is a long list of technical jargon that is commonly used in the world of website development. Among the lengthy list of technical words,

5 Valuable Reasons to Employ SEO for Your Website – What to Know

When talking about digital marketing, many people will instantly mention ‘SEO.’ There has been much talk about the use of Search Engine Optimization (SEO) in

10 Things to Keep in Mind When You’re Building Your Website

Whether you choose to have your website made by a professional designer or you want to try your hand at doing it yourself, there are

Key Stats You Should Track for Your Website Visits

If you’re at that point where you’ve managed to setup your professional website and you’re following some of our previous advice to track visitors, it’s

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