Akby Think Tank

5 Reasons to Invest in Graphic Design for Digital Marketing

Digital marketing campaigns that utilize graphics stand out more to potential customers than those without, making graphics a key element in any digital marketing strategy.

What Are the Differences Between Web Design & Graphic Design?

You may have encountered the terms web design and graphic design before, but do you know the differences between them? Perhaps you think they are

Choosing between Short & Long-Term Digital Marketing Strategies

Digital marketing is the process of using technology to promote your business or product online. It can be a very effective way to reach a

The 7 Major Objectives of Digital Marketing Campaigns

Digital marketing is the process of using online channels to promote and sell products or services. It involves creating and managing online campaigns that target

Digital Marketing 101: The Fundamentals of PPC Marketing

Nowadays, you won’t find a company that doesn’t utilize digital marketing because it’s the easiest way to promote its products or services. For this reason,

5 Ways Digital Marketing Can Help Businesses Grow in 2022

Digital marketing has become an essential tool for businesses of all sizes in recent years. As we move into 2022, it is clear that digital

Top 5 Digital Marketing Trends That Are Big in 2022

Digital marketing is constantly evolving. What was popular a few years ago may not be as effective today. As we move into the future, it’s

5 Practices Businesses Can Use to Improve Email Marketing

Email marketing is an established way to promote products or services online. It is a form of marketing used to build relationships with customers, promote

Print Advertising: Is It Still an Effective Method Today?

Is print marketing still a viable marketing tool today? While most digital marketers may be surprised by the answer, the strength of print is still

Debunking the 7 Most Commmon Facebook Ad Myths Today

Almost everyone uses Facebook, and it’s an excellent platform to share about your business among millions of users worldwide. However, due to misconceptions about Facebook

What Is Social Proof and How Is It Used in Digital Marketing

No matter how interested a person is in a product, they will always need evidence that it works. They wait for testimonials or reviews from

4 Highly Effective Ways to Track Conversions via Google Ads

Google used to be a mere search engine, but it has evolved to a point where companies turn to it for marketing. Tracking a company’s

The 8 Essential Qualities of Successful Advertising

Looking at the basics of good advertising might help you develop new ideas and spark your creativity. Whether a campaign uses traditional or digital media,

5 Types of Video Content to Explore for Your Digital Marketing

Video is a great way to convey information more quickly than text. It’s also a more effective way to entice, educate, and engage, making it

Why Building a Brand With Merchandise is the Way to Go

Branding is one of the most important marketing tools for businesses because it helps customers remember the business and what it represents. Good branding can

What Are the Main Objectives of Digital Marketing?

Before you start your digital marketing campaign, you must first identify the goal you want to achieve. Without a clear goal, you would have no

5 Reasons to Invest in Graphic Design for Digital Marketing

Digital marketing campaigns that utilize graphics stand out more to potential customers than those without, making graphics a key element in any digital marketing strategy.

The 8 Essential Qualities of Successful Advertising

Looking at the basics of good advertising might help you develop new ideas and spark your creativity. Whether a campaign uses traditional or digital media,

4 Ways That Graphic Design Can Influence Brand Awareness

Businesses always strive to improve their brand awareness because anything otherwise would compromise your success. It can be hard to stimulate business growth because no

Keeping Up with Scene: How to Create Trendy Merch for Your Brand

Promoting your brand entails many processes, prompting you to engage in exhausting brainstorming and production processes. All these are necessary to ensure that your products

3 Ways Graphic Design Services Can Help Your Business Grow

As reported by a recent study, people are most likely to retain around 65 percent of any given information when you include a relevant image.

A Simple Guide to Managing Custom Printing Projects

If you run a start-up business, it’s essential to develop various ways to promote your company, especially during its opening day. You can prepare to

4 Mistakes to Avoid to Create Quality Graphic Design Pieces

While we can all appreciate excellent graphics and designs that businesses pump out to attract their audiences, not many understand how much work goes into

man in red crew neck t-shirt standing beside white wall

4 Great Advantages of Using Branded Merchandise – What to Know

The business environment has become more competitive than ever before. Furthermore, the average attention span of consumers has been significantly reduced. Considering these insights, you

3 Reasons Branding Is Crucial for Startups – What to Know

In today’s society, a business can only gain traction through well-placed marketing strategies. Although product advertisement will always be present, a certain focus has been

How Graphic Design Shapes The Impact Of Your Business

It’s easy to think of graphic design as little more than the aesthetic element of a business’s branding, website, or marketing. So long as it

6 Ways Your Company Can Effectively Generate Leads Online

Leads are prospective customers interested in purchasing your product or hiring your service. Generating leads is an essential aspect of commerce, and the internet has

How to Use Follow-Up Emails to Reengage Prospects Successfully

The art of sending a follow-up email involves patience, communication skills, and the chance to connect with your audience to boost brand awareness. These are

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5 Reasons Lead Generation Is Important for Your Business

Businesses should go out of their way to promote their brands, and thankfully, there are many ways to do these, including print, television, and radio.

Email Marketing: Still a Powerful Tool for Converting Customers

When the very first email was sent in 1971, it’s unlikely that Ray Tomlinson, the man who sent it, imagined that email would, later on,

Is Your Email Marketing Campaign Flopping? Here’s Why

At the rate that the world is growing even more digitally dependent, to say that email marketing is more valuable than ever would be a

5 Tips to Maximize Your Company’s LinkedIn Presence

In recent years, LinkedIn has become the social network of choice for people who want to connect with other professionals. There are more than 30

5 Tips to Help Improve Your Email Marketing Techniques

Email marketing may not seem like it has a place in 2021, but many businesses maintain an active email marketing campaign. In fact, people send

5 Tips for Generating Leads For Your Business Through Email Marketing

Although many people assume that email marketing is obsolete and no longer works, the reality couldn’t be any more different. Email marketing has successfully generated

The Differences Between Demand and Lead Generation

Digital marketing is such a broad topic that it makes it difficult for people with no in-depth background knowledge to learn about its various topics

Lead Generation 101: Your Top 3 Questions Answered

Lead generation is arguably the most important aspect of digital marketing. Without a steady influx of leads that you can potentially convert into paying customers,

Lead Generation Tactics to Avoid at All Costs – Our Guide

Converting your website traffic into sales-qualified leads is not as easy as you think. In 2020, businesses are having to cut through tough competitors who

5 Lead Generation Marketing Trends to Watch in 2020 – What to Know

Lead generation is the first step in the sales funnel, which makes it vital to the success of businesses. There are several lead generation options,

Key Stats You Should Track for Your Website Visits

If you’re at that point where you’ve managed to setup your professional website and you’re following some of our previous advice to track visitors, it’s

Does E-mail Marketing Still Work?

E-mail marketing has been one of the pioneers of the online digital marketing world. Even in its’ earliest days, way before social media and online

The 8 Essential Qualities of Successful Advertising

Looking at the basics of good advertising might help you develop new ideas and spark your creativity. Whether a campaign uses traditional or digital media,

3 Reasons Why Graphic Design and Advertising Go Hand in Hand

Advertising is a critical component of running a successful business. You can keep existing customers coming back and build your new consumer audience by using

reading-glasses-and-notebook-with-word-pay-per-click

3 Strategies to Deliver Your PPC Campaign Efficiently

Pay-per-click (PPC) campaigns are effective when it comes to driving leads into sales figures. They can rank a brand in a short period, and they

Black computer mouse on many hundred dollar bills

Simple Ways to Reduce Your CPC on Google and Facebook Ads

As usual, the world of digital marketing is constantly changing and developing. As marketers, it’s your job to ensure that you keep up and optimize

3 Paid Advertising Methods to Boost Brand Awareness

When it comes to marketing, brand awareness is one of the key factors any company must capitalize on. This ensures that potential customers don’t just

How to Successfully Run a Paid Advertising Campaign – Our Guide

Paid ads are something that every company wants to do right because it involves shelling out money to run them. Fortunately, advertising is more comfortable

4 Important Benefits of PPC Ads You Can’t Ignore – What to Know

According to digital marketing experts, one of the most lucrative marketing methods is pay-per-click advertising (also known as PPC ads or paid ads). PPC advertising

Which Social Media Ad Platform Is The Best for Your Business

Small business owners may find it difficult to direct their digital marketing efforts. Today, there are so many social media platforms, with billions of users,

2 Beginner’s Tips to Getting Better Returns With Google Ads – Our Guide

Running Google Ads campaigns is an investment that can make your businesses a lot of money. If managed carefully, paid advertising can bring more customers

person holding smartphone using facebook account

Why Advertise on Facebook? – What to Know

Facebook currently has 1.62 billion active daily users worldwide, and Facebook stories have 300 million active users per day. Each spends an average of one

Paid Search Advertising Tips for Startups With a Limited Budget – What to Know

If you’re a startup, your goal is to get your name out there and create buzz around your product or service so that you can

Why It’s Worth Investing In Your Advertising

Cost effective is important when it comes to deciding your marketing budget. You want to make sure you get a good deal, but only ever

Print Advertising: Is It Still an Effective Method Today?

Is print marketing still a viable marketing tool today? While most digital marketers may be surprised by the answer, the strength of print is still

Top 4 Reasons Why You Should Invest in Print Advertising

Digital marketing has taken the world by storm. After all, nowadays, people always seem to be online, so it’s only natural that companies will focus

A Simple Guide to Managing Custom Printing Projects

If you run a start-up business, it’s essential to develop various ways to promote your company, especially during its opening day. You can prepare to

4 Reasons You Should Invest in Print Marketing

There are so many ways you can go about marketing. However, in today’s age, most marketing efforts for businesses are focused online. It means that

Tips for Preparing Your Files for Commercial Printing – What to Know

Commercial printing is so much different from printing files at home. When you use your personal printer or go to a place like Staples or

Offline/Print Marketing Collaterals – Brochures & Flyers

While most businesses have increased the attention they give to digital marketing and budgets have shifted to this direction so much so that companies spend

Helpful Ways You Can Reduce Your Website’s Bounce Rate

In the world of digital marketing, it is important to know that you are driving interested visitors to your website and converting as many of

Tips for Building a Responsive Website for Conversion Rate Optimization

When you are improving your website, you need to think about how it ranks in a search engine. Search engine optimization and search engine marketing

What Are 301 Redirects and Why Are They Important?

A well-designed, perfectly functioning website is crucial to every business’s long-term success, and building one is not a one-time project that you can leave alone

Understanding the Correlation Between a Website’s UX and SEO

One of the most important things to consider when you want to achieve business growth and success is a website. It’s what people on the

UX and UI: How They Are Different and Why They Are Important

There is a long list of technical jargon that is commonly used in the world of website development. Among the lengthy list of technical words,

5 Valuable Reasons to Employ SEO for Your Website – What to Know

When talking about digital marketing, many people will instantly mention ‘SEO.’ There has been much talk about the use of Search Engine Optimization (SEO) in

10 Things to Keep in Mind When You’re Building Your Website

Whether you choose to have your website made by a professional designer or you want to try your hand at doing it yourself, there are

Key Stats You Should Track for Your Website Visits

If you’re at that point where you’ve managed to setup your professional website and you’re following some of our previous advice to track visitors, it’s

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