Building Your Backlink Network: Why and How You Should Do It

Did you know that the highest-ranking websites in Google’s search results have four times more high-quality backlinks than lower-ranking websites? That means having a network of high-quality backlinks can significantly improve your Google search results ranking.

In turn, it produces better conversion rates for your website. As a business owner, you need to maximize all services available for search engine optimization, and that includes building your backlink network.

The Benefits of a High-Quality Backlink Network

Google and other search engines use these networks as key signals for ranking. Aside from that, they also boost your credibility and reputation so long as the links come from credible sources. It can also give you a lower bounce rate because the referral traffic is more targeted by the time users get to your site. 

A high-quality backlink network also speeds up the indexing of your business site, making it easier for search engines to discover and crawl through your site’s pages. It’s a great tool for search engine optimization because it also strengthens your business’ relationships with other sites and users. The more sites use your webpage as a reference for their posts, the more likely it proves to their audience that you’re a trustworthy authority, helping you gain a more loyal audience.

Here are some tips you can follow to build a high-quality backlink network:

Produce High-Quality Content

The most organic way to build your backlink network is to produce high-quality content with keywords related to the subject you’re writing about. Site visitors and Google are only interested in credible content, which is why they rank higher in search engines’ results pages.

The more content you write, the better you can add backlinks to your internal pages, creating an intricate network of links that make it easy for search engines to index your site. Strong keywords also empower a comprehensive and credible backlink network. That means you also need to do proper keyword research.

Reach Out to Other Credible Websites

Aside from internal linking, you can also reach out to other credible websites to build your backlink network. You could try guest blogging and establish strong relationships with the sites’ owners to give you more opportunities to promote yours. In particular, guest blogging will allow you to share your knowledge while promoting your site.

The more credible websites you reach out to, the more audiences you can reach. It also helps to write about subjects relevant to the ones on your site, so it’s easier to use keywords and backlinks that relate to your web pages.

Avoid Using Unethical Backlinks

Finally, you should avoid using unethical backlinks. They usually come from paid strategies, and they’re a definite violation of Google’s SEO guidelines. While some businesses still use a similar approach, it’s best to steer clear of it because it can affect your credibility.

Google only recognizes free backlinks, and they hand out ranking penalties to anyone who goes against their guidelines. On top of that, only questionable websites use paid backlinks. If you want to keep and build your authority in your industry, stick to developing your backlink network organically.

Final Thoughts

A strong backlink network is one of the most useful tools for search engine optimization. It supports high-quality content by increasing your SEO ranking, lowering your bounce rate, and building your credibility. If you’re unsure how to start your network or you want professional handling for this case, you can always hire the services of a digital marketing agency.

To learn more about how to increase your search engine optimization ranking, check out more of Akby’s content. We’re a full-service marketing agency in Kansas, USA, and our objective is to help our clients achieve their goals.

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