Almost everyone uses Facebook, and it’s an excellent platform to share about your business among millions of users worldwide. However, due to misconceptions about Facebook advertising, you realize that no matter how much you spend on ads, you still end up with poor results and below-par ROIs.
Did you know that you don’t need thousands of followers on Facebook and don’t have to spend too much money on Facebook ads to have a successful campaign? Below are Facebook advertising myths that you must stop believing in now.
1. You Need to Spend a Lot of Money for a Facebook Ad Campaign
People assume that Facebook ads can get expensive, but in reality, the average cost per click (CPC) is $1.72. Google AdWords CPC ranges between $1.00 and $2.00, so you’re not spending as much on Facebook ads as you think.
Creating well-optimized ads with great ROIs can still generate better results than spending your money on poorly targeted and optimized ads.
2. Setting up Facebook Ads Alone Does the Job
Setting up ads without careful planning is a loss for you to generate conversions. Good targeting, knowing your target audience, creating engaging content, and great Facebook optimization are among the many factors to consider when diving into Facebook advertising.
Don’t get us wrong; it’s possible to get a campaign to go viral. A good reach is essential, but you can generate better results if the ads are targeted to your potential customers.
3. Growing Your Followers Require Huge Investments
Having more followers isn’t equivalent to having more customers. It’s better to cater to customers interested in your niche than to have more followers who aren’t interested in what you’re selling. It’s a challenge to maintain organic reach, and this leads to people buying likes which doesn’t guarantee reasonable return rates.
Instead of getting more likes on your page, focus on getting more conversions through a well-planned campaign.
4. Relevance Is the Only Important Metric
The truth is, that the only metric you should pay attention to is your ROI. Your score on Facebook relevance only shows you how your ad is suitable to your target audience and doesn’t tell you much about how many clicks you’re getting. When you focus on your ROI metrics, you will be creating ads that are sure to convert rather than ads that just look promising to your target audience.,
5. Facebook Advertising is a Separate Entity
A lot of people think that Facebook Ads exists in its own bubble, but here’s the truth: you can create ad sets on Facebook and integrate them into Google Analytics data from Adwords campaigns and vice versa. Including your Facebook ads within your multi-channel marketing plan is highly recommended if you want to push a specific objective per campaign.
6. All Content Must Be the Same
One mistake people regret later on is not testing other types of ads to roll out. Even if one content can generate good results, it doesn’t mean you have to keep this pace. It’s important to test different types of content like text posts, videos, or photos to see which can appeal more to your target audience.
7. Retargeting All Audience As One
Retargeting is one of the critical factors in getting people to find your page, but one mistake marketers make is that they retarget all their audience at once. Focusing your targeting on customers who have previously shown interest in a product or service can give you more conversions than targeting all potential customers as one.
There are many misconceptions surrounding Facebook Ads and sadly, many marketers believe these myths. Now that we have debunked these myths, you can utilize Facebook Ads better and see more conversions.
If you need help with Facebook ads, we have you covered. Akby is a full-service marketing agency in Kansas that helps businesses grow with our high-quality marketing services. Contact us today and bring your business to the next level.