There’s no denying that Facebook is the most popular and widely used social media channel today. With over 2.74 billion monthly active users worldwide, this channel shows no signs of stopping or even slowing down. Although it started as a digital medium for personal interaction, it has now become a robust platform for business purposes as well, and this is where Facebook advertising comes into the picture.
Keep in mind that Facebook advertising is more than just advertising on the platform. You can do so much to market your brand, promote your products or services, and engage with your consumers on this channel. In fact, based on the same source above, two-thirds of users visit a local business page at least once a week, while 18.3 percent of US adults have made a purchase through Facebook in the last few years.
In this article, we’ll share a Facebook advertising guide on how to turn your audience into customers:
1. Create FB ads with proper targeting
The first step is to come up with Facebook ad copies to promote your products or services and ensure that they will be displayed on your target market’s newsfeed. What’s great about this platform is how it allows you to select your audience based on interests, behaviors, demographics, and locations. The algorithms used effectively target audiences who will most likely buy your products or hire your services.
2. Ensure constant customer engagement
When it comes to customer engagement, there is so much that you can do on this powerful platform. Apart from posting or sharing content pieces, you can easily and quickly engage in a conversation with your potential customers and even regular ones. With this capability, you can promptly respond to customer queries, address their concerns, and resolve their issues effectively. You can go as far as creating a Facebook page for regular customers and loyal supporters!
3. Take advantage of live streaming for business promotion
As far as Facebook advertising is concerned, you can definitely take advantage of its live streaming for your pursuits. Whether you’re holding a business event, launching a new product or service, or interviewing key business personnel, you can go live for all your viewers to see. Ultimately, doing so can translate into brand transparency, brand awareness, and effective promotions. All you have to do now is to go live, entice the audience, and convert them!
4. Host giveaway contests
Another effective advertising strategy on Facebook is to conduct giveaway contests. They serve as smart bait to earn social media followers, have brand exposure, increase lead generation, and improve sales conversion. In fact, a study published in Small Business Trends showed that these giveaways have a fantastic conversion rate of 34 percent. What started as mere giveaways will eventually turn into robust sales for your business. Ultimately, through these contests, your target customers will turn into regular customers in time!
At this point, you now know how to turn your audience into customers through Facebook advertising. As outlined above, all it takes is to create FB ads with proper targeting, ensure constant customer engagement, take advantage of live streaming, and host giveaway contests. In the end, you’ll be able to boost your Facebook advertising and turn prospects into customers and leads into sales for the good of your business!
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