As reported by a recent study, people are most likely to retain around 65 percent of any given information when you include a relevant image. Furthermore, according to statistics, 65 percent of the entire population are considered visual learners. Clearly, this data shows how valuable visual content is when it comes to communicating ideas and information.
That said, graphics and visuals are no longer deemed as eye candy nowadays. Far from being just a mere source of amusement, visuals have become powerful tools both in content creation and digital marketing. For this reason, hiring a graphic design firm to help create meaningful visual graphics can prove to be a beneficial investment for your company in the long run. Here are three good reasons why.
1. Graphics Can Help Improve Branding
All business owners and marketers know that branding is an integral part of business growth and success. However, it does not end in deciding on a business name; that’s only the beginning. It’s also vital to consider logos, packaging materials, business cards, brochures, banners, and many more elements.
Of course, the business name, vision, and mission are essential to your branding. But to leave an excellent impression on your target market, you must give attention to other aspects of your branding. With the help of graphic design, you can reinforce the sense of uniformity and identity through systematic planning of templates, color schemes, brand packaging, and the like. Through this, consumers will be able to recognize you and identify your brand amongst your competitors.
2. Graphics Can Enhance Your Business Website
In the digital age, business websites are alternatives to physical stores, which means that your website is likely to be considered the “face” of your company. And for this reason, it’s not enough to just hold on to a domain. What you need is a functional, responsive, and organized website that encourages visitors to browse and get to know more about your business and what it has to offer.
You will need help with the theme, design, interface, and a seemingly endless list of website elements. High-quality graphic design services are needed for illustrations and graphics to improve the aesthetic appeal of your pages, increasing the likelihood of online users or visitors browsing through your website longer.
3. Graphics Can Elevate Social Media Marketing Efforts
People process visuals 60,000 times faster than texts. Additionally, it takes longer for people to digest text or words than to process images or photos. And with a large percentage of the population considered visual learners, it is safe to assume that a vast majority of your online audience is more likely to engage with visual content than written content.
With the help of graphic design, you can create engaging posters, infographics, and videos that can help you promote your business. Through this, you can achieve more shares and likes on any social media platform, giving your business better exposure!
Graphic design might sound like it’s simple and easy. However, the truth is that planning out aesthetic elements of your business can be challenging if you have no experience in the field. And now that billions of consumers rely on online platforms and tools to connect with people and brands, investing in graphic design services can be quite rewarding. It can give you just the right boost to help your business prosper and grow.
Akby is a reliable full-service marketing agency experienced in various aspects of digital marketing. If you need a graphic design service that can improve branding, increase awareness, and attract more customers via impactful content creation, reach out to us today for a quote!