It’s easy to think of graphic design as little more than the aesthetic element of a business’s branding, website, or marketing. So long as it looks good, that’s all that matters, right?
That’s simply not true. If a picture is worth a thousand words, just imagine what a great graphic design can say about your business.
Here, we’re going to look at just why graphic design matters and how it can shape the brand of your business.
- It communicates your message
Every business needs a brand, and every brand needs a message. If you can offer your customers or clients a consistent, relatable message, such as addressing their pain points or positioning your brand as the authority figure in the industry, it’s much easier to get them on your side. Rather than just telling them that message, graphic design embodies it. It “sets the scene” for the business.
- It shapes your relationship with your audience
First impressions matter a lot, no matter how and where they’re made. Just as you wouldn’t want to meet a client or customer sloppily dressed, you don’t want them seeing your website looking like an amateur operation. Graphic design helps you better shape the first impression that your business makes, helping to establish the look and the mood that you want. As such, your audience is much less likely to click away from the site at the first opportunity that they get. They’re more likely to keep looking deeper.
- It makes you stand out
When it comes to any aspect of marketing or branding, we must always consider how it impacts our standing amongst our competitors. If you offer the same services as your competitors, then you have to rely on other factors to tip the scales in your favor. Your reputation and the word-of-mouth created by past customers and clients can help, but that might not be as established as you need, and there may be those in your audience that miss it. When there’s not enough to distinguish you from a competitor at face value, the brand often makes the difference, and it’s the graphic design that makes that first and most immediate impact.
- It creates brand recognition
When people think of a brand, they think of not only the products and services it offers but the connection they have to it emotionally. A graphic design style is memorable, and the more memorable the business is, the higher the likelihood that your audience is going to come back to it. This improves brand recognition and awareness, and keeping a consistent graphical design standard creates an established, reliable look to the business. Simply put, it looks more professional and more like a real business that’s to be trusted.
- Give your graphic design the care that it deserves
At Akby, we offer a range of creative and design services that ensure your business gives the impression, atmosphere, and brand communication that it needs. If you need any help putting the aesthetics of your brand together, don’t hesitate to get in touch.