There’s this common misconception about marketing and advertising as an expense or a waste of money rather than an investment. However, this misconception is truly just a hoax because, without marketing, a business will have a hard time getting its return on investment. As a marketer, you can convince investors to invest in marketing with the help of data. Numbers are truly important to justify that marketing is not an unnecessary expense. So, you need to understand and learn the importance of metrics, especially on your social media efforts.
What Are Social Media Metrics?
If you’re unfamiliar with the term, social media metrics are data that determines the impact of your social media activities on your company’s revenue. It’s essentially the measurement of the effectiveness of your social media activities and efforts. Most marketers refer to their metrics to determine their short-term and long-term goals for future social media performance.
How Can You Measure Social Media Metrics?
The measurement of social media metrics will highly depend on your posting goals. Your goals will be your primary indicator to know if your social media strategy is effective or not. Before you can measure the effectiveness of your social media strategy, you need to decide if your goal is to increase conversion, boost brand exposure, drive traffic to your website, sell directly, or build relationships with your audience.
If you have a goal in mind, you can effectively identify which social media metrics to measure. Metrics data are comprehensive, and you won’t be needing all of it; that’s why it’s crucial to set a goal.
For example, your goal is to garner x number of engagements in two weeks. You need to create engaging content and social media efforts to meet and support your goal. To know if your social media efforts are successful, you can see the engagement metrics from those posts in your website analytics. If the results surpass the numbers you’ve set, it’s safe to say that your approach effectively makes your audience engaged.
You can also measure your social media metrics with the help of third-party tools aside from the platform’s analytics tool.
Why Are Social Media Metrics Important?
As mentioned, numbers will drive executives to invest in marketing efforts. If you can show them that your social media metrics have added some value to the business and are performing well, they will be confident in increasing the budget for marketing. Moreover, knowing your social media metrics will also help you create a successful marketing campaign and strategy for your future social media plans. And lastly, social media metrics are important because you can know your general social profile and brand health.
Part of integrated marketing is knowing what your numbers are. Marketing is not solely about creating content and social media posts, but it also includes the computation of return of investments and measures of metrics. That said, you need to be informed about these things as well so you can create campaigns based on data. If you’ve based it on data, you’ll more likely make successful marketing plans for the business.
Akby can help you reach your performance metrics goals. We are a full-service marketing agency in Kansas providing social media marketing services, website development services, leads generation services, content creation, and more nationwide. Get in touch with us today to know how we can help your business grow!