Search Engine Optimization is the process different companies depend on to help their websites rank higher in search engines like Google. The higher a website ranks, the greater their visibility and site traffic becomes, which helps in the growth of their businesses.
Over the years, rules and ranking factors have significantly changed, making it understandable if small businesses have a hard time catching up with what they should and shouldn’t do for SEO. In this article, we will go over what you should focus on to help your ranking. Here’s what you need to know:
Don’t Resort to Cheap Tricks
Let’s get this out of the way: don’t resort to using cheap tricks, and by cheap tricks, we mean using black hat SEO techniques. It can include stuffing your written content with keywords to rank better, using invisible text to manipulate your content for Google’s search rankings, and duplicating content from another source. Creating doorway pages, which are essentially low-quality websites you use for linking to your own site, is another trick to avoid.
These tactics can harm your chances of gaining a better ranking because search engines like Google can penalize you for using the techniques. Another thing you should avoid is using links to manipulate your position. They come in the form of comment spam in blogs, article directory links, hidden links, buying expiring domains, and link farms.
Adopt a Locally-Focused SEO Strategy
A technique you should focus on is adopting a locally-focused SEO strategy. It’s especially effective in boosting your rankings if you offer local services. You’re more likely to appear higher on search engines’ rankings when people use their mobile phones to search in your service area. You can start this strategy by building your citations, verifying your Google My Business page, and optimizing your content with geo-focused keywords.
Create Fresh and Original Content
As a small business, it’s up to you to figure out how to come up with unique content. Content creation is a booming business these days, so it can be difficult to find new ways to spin popular content topics. However, fresh content makes a website more attractive to search engines, and if it’s filled with high-quality information, you’re all the better for it.
You can maintain the authenticity of your content by staying updated on the latest trends of your industry. When you know what you’re going to write about, try to find a unique way to frame it. This kind of strategy can increase organic traffic on your website, and it encourages search engines to boost your ranking.
Prioritize Providing a Great User Experience
A great user experience is another thing you should focus on when it comes to SEO. When your website is easy on the eyes and even easier to navigate, it encourages users to stay on your site and keep exploring. The more traffic you get, the better your rankings are because it lets search engines know that your site holds relevant and valuable information that other people can benefit from down the line.
As long as you’re familiar with the right ways to use SEO, it can be a valuable tool in your small business’ growth. If you’re unsure how to optimize your content for this, you can always hire the services of a marketing agency to help you create high-quality content.
Akby is a marketing agency offering services like SEO and content creation in Kansas, USA. Get in touch with us today to learn more about our services!