Digital marketing has taken the world by storm. After all, nowadays, people always seem to be online, so it’s only natural that companies will focus their marketing efforts digitally. But, even though digital advertising is one of the best and most cost-efficient ways to promote your company, it’s not the only way to succeed. Print still exists and is just as effective as it has always been.
Contrary to popular belief, print marketing is still thriving. When executed correctly, it could even surpass some efforts done online.
If you would like to know more about why print marketing should be an essential part of your campaign, here are some reasons:
Reason #1: Print Ads Are Tangible
Why is print marketing still relevant and effective in this digital age? Well, it appeals to the senses. Unlike promotional products distributed online, brochures and flyers are tangible. Once a reader gets a hold of one, they’re more likely to remember the information written on it.
Make the content you produce as catchy and attention-grabbing as possible. By doing so, you’ll be encouraging any reader to look at your printed content twice or even thrice. This can make your company distinct in their minds and promote brand recall.
Reason #2: Print Marketing Has a High Return on Investment (ROI)
According to the International News Media Association, printed promotional material, such as direct mails and pamphlets, showed a high return on investment compared to its digital counterparts.
Admittedly, print materials are an investment since they tend to cost more than digital marketing products. However, given the payoff, it can undoubtedly be considered well-spent money. After all, there is a higher engagement rate with customers and an increase in lead generation thanks to print advertising.
Reason #3: Print Ads Are Unlikely to Be Ignored
Emails can be easily marked as “read” by recipients; some even choose to ignore these messages completely. Others also resort to creating dummy emails where all the unwanted newsletters go. However, when it comes to print marketing, your efforts will not go to waste.
Print marketing allows companies to increase the probability of their message being read. Since these materials are tangible, they need to be held and seen by the recipient. They also have to scan them to see what’s written on them, which allows your target market to be exposed to your message, even if it’s just briefly.
Reason #4: Print Advertising Is a Perfect Component of Your Marketing Campaign
Rather than simply putting all of your energy and effort into one aspect of marketing, it is best to explore other options and utilize them as much as you can. Create a strategy that incorporates various platforms and advertising, including print, allowing you to reach as many people as possible.
Print marketing can effectively promote your business and reach the target market in a way that is much different from online approaches. When incorporated into a multi-channel promotional campaign, this form of marketing can help you with effective lead generation, increase your ROI, and much more. And the best way to cover everything that needs to be done for your promotional needs is by hiring a full-service marketing agency.
Akby proudly offers various marketing services to small and large businesses alike. We help you create promotional products and strategies designed to boost your sales and help you successfully grow your business. From custom printing to digital marketing, we can do all of it for you. Get in touch with us to find out more about what we have to offer!