When you think of doing content creation for your business, making a video for LinkedIn is probably not the first thing that comes to your mind. After all, if you want your video content to go viral and deliver results, you need to have them on platforms like Facebook, right? Well, not necessarily.
Video content doesn’t necessarily have to go viral for it to drive results. The demand for video content is so high that more videos are uploaded in 30 days than most US television networks have made in 30 years. But where should you upload your videos if everyone else is creating and uploading their videos, too?
One platform that has been gaining more popularity these past few years is LinkedIn. As a B2B platform, posting video content on LinkedIn allows you to boost your brand to the right audience.
But how can you make the most of your LinkedIn videos? Akby shares how you can boost your LinkedIn marketing through videos:
Optimize for Mobile Viewing
How often do you use your smartphone to go online? If you’re like most people, your answer would be “all the time.” That’s right. Most web users use their mobile devices to surf the internet. That applies to LinkedIn users, too, as 57% of all LinkedIn engagement is done on mobile devices.
Because of this, you need to make sure that your video is in the correct format, meaning that it can fit and display right on a small screen. The content can be in a 1:2.4 or 2: 4.1 aspect ratio. The maximum allowable file size for the platform is 5GB. That said, if your video is of this size, it can affect your loading time, frustrating users.
Remember to add subtitles so people who view videos in public can still watch your videos, even on mute.
Keep Your Videos Short
Did you know that the human’s attention span seems to be getting closer to that of a goldfish? This means that you may be wasting your time, effort, and money in creating long videos. Case in point: in 2019, when the average video length was three minutes and 48, only 10 seconds of that content was watched by users. So, what’s the lesson here? Keep your videos short and sweet! Make it appear more professional and void babbling, and get to your point immediately before you lose the interest of your viewers. Always start strong with statements that make an impact.
Link to Your Video from Somewhere on the Platform
Remember that your goal is to get as many views as you can. You can do that by being strategic with your promotion. You can link to your video on your other content. For instance, when you publish an article, embed the video content to drive traffic back to it. Of course, you can get more traffic on other social media platforms, too.
Content creation is fun, especially the process of making videos, but you also have to make sure that the videos you’re making will deliver the benefits you need from it. You can do that by following the tips shared above. Optimize your video for mobile viewing, keep it short, and promote it as much as you can. Of course, you can get better results if you work with a professional team of digital marketers with expertise in social media marketing and can help you grow your business digitally.
Akby is a full-service marketing agency in Kansas that can provide you with LinkedIn marketing and other digital marketing services you need to boost your business online.