Attracting visitors to your website can be a tedious task, especially if you don’t have a proper and effective Search Engine Optimization (SEO) strategy in place. Every website, regardless of the industry it serves, competes to be on the top position of Google Search Engine Results Pages (SERPs)—but only the optimized ones have a chance to make it on the first page, if at all!
We’re here to help you, which is why we listed these SEO trends in 2021 that will be effective for small businesses today:
Leverage the Use of Artificial Intelligence (AI)
AI is influencing many aspects of businesses today, and it also impacts consumer behavior when it comes to online content! This is because AI solutions deliver personalization that users love and appreciate today. In fact, Google is using AI to deliver the exact results people search for!
With the help of this technology, you can create more powerful content for your website and even augment your keyword research.
Create Original and High-Quality Content
In SEO, content is vital, especially when it comes to ranking on SERPs. However, that doesn’t mean you should create a lot of content just to rank, because what’s really important here is the quality!
Authentic and high-quality content has a more significant role, which is why you shouldn’t create content that already exists on search engines. When creating content, make sure it will add value to your consumers and your brand!
Utilize Video Content
Video content is taking the digital world by storm—it seems like almost everyone is using videos to promote their products or services in this day and age. This is simply because video is easy to consume, and in this time, when consumers have shorter attention spans, video is the way to go!
A huge part of your SEO strategy is video optimization. For one, your video descriptions shouldn’t only contain a bunch of keywords, but it needs to have a clear overview of the channel.
Gun for Featured Snippets
Do you notice the rectangular box at the top of the SERP when you search for something? It’s the first thing an internet user sees, which is called the featured snippet. Being on top of the SERPs is extremely helpful in your site ranking. The problem is, you can’t choose the content that appears in the snippet because it’s all in the hands of the bots!
There really is no exact approach to getting a site up on the Featured Snippet section, but there are some strategies you can try. The first thing is to answer a specific question in bullet form or well-structured content to increase your chances of snagging this spot.
You should also try to summarize your content into bullet points, whether at the beginning or end of the article combined with a proper header tag hierarchy. Also, mark up the content in Schema to help it rank!
Conclusion—Ready to Rank Higher?
Ranking high on the SERPs is THE dream—however, it’s tough. Fortunately, SEO can help you with that, as long as you do it right! Keeping up with the latest trends like the ones we listed here will help you significantly. If you’re not sure how to proceed, then your best option is to partner with a marketing agency that has a grasp of the SEO basics.
Are you looking for help with your SEO strategies? Akby is a full-service marketing agency in Kansas. Our aim is to help you rank higher in SERPs by developing full-blown SEO strategies for your website. Get in touch with us today to find out more!